Share this article
Epic Games and V. Apple hasty trial, with both parties making their opening statements in the case, US District Court today.
Epic devoted the first part of the plan called for building up the war in characterizing Apple’s iOS ecosystem as anti-competitive, relying on email conversations with various Apple executives indicating a desire to set Policies around Apple’s App Store to head off the competition undercut consumer choice.
In one 2010 email: Apple CEO Steve Jobs out of a desire to “lock itself in our ecosystem,” one Apple employee in 2016 when he talked about the difficulty that transitioning to Android behind iMessage app, saying it “is not serious enough lock-in”.
Epic also said Apple’s handling of the app is often free or inconsistent, picking and choosing what kinds of purchases that will require the cuffed (digital goods, but there are no physical goods, subscriptions but only starting in 2011), and the extent to it should be cut. Epic testimony cited by many council said Steve Jobs of Apple employees who set the 30% rate, but there is some discussion about why.
“Once Apple began to require the implementation of the IAP, in 2009, to the extent necessary to decide the case,” Epic’s policy stated. “This election is 30% and the cost of safety for the tools, services, and support it gives developers … it’s name because it does not put a price on costs: Monopoly”.
An Epic experience testifies that Apple’s operating margin from the app was 77.8% in 2019 and 74.9% in 2018, although in his own opening said: Apple, said those numbers were not taking into account the cost of software teams working on SDKs and, if possible APIs associated with the app.
Apple’s Epic and attack various defenses in the opening statement. While Apple cited security issues as their motivations disapprove of his policies, Epic asked why Mac allows a relatively greater amount of freedom than iOS and noted that the company’s repeated insistence that Mac is secure and “worry-free” suggests apps instead.
1 “Take away the best security for the iPhone and bad actors are going to have a field day, so much that it is android security worse than the statistics’
Apple’s counsel explained the company’s case differed platform security in their opening called, saying, “There are over 1 billion portable iOS devices and 1.8 million apps for download. Each device has a camera and microphone, and a GPS, which is always present. IOS does this risk is as an example by various people in MacOS.
“IPhone and Mac does not exist. It is a moment in which one are rare in the leaves Mac on the bus or in a movie theater. Mac will always do not know where they are or where they are of your son. More attack the devices, more opportunities to attack attack many causes. particular bad actors are going to take away the security field, so the iPhone and Android which statistics are worse health. “
Epic counsel argued that the app is so locked into the iOS customer’s behavior after the initial purchase, which pertains to a single-brand product market, adding that “far more entrenched in all the facts that were the case,” and Eastman Kodak were more than I lost in the 1992 Supreme Court decision denying admission maintenance works sell parts of their companies, which bought Photocopiers second-hand.
“Your honor, Epic Apple wants to reach customers inside lost walled garden ‘of the company in the counsel concluded.” In the absence of Apple’s trouble Epic and developers will be able to reach these customers directly, but Epic will be able to provide them with more innovation, less the price is and better customer service. We submit that once evidence is, unequivocally prove that Apple is a monopoly, antitrust matters have unlawfully, and Epic has met its burden in all claims. “
In his own opening said Apple focused on the few points have often been concluded that victory app he has actually better consumer choice, noting that offers more than 1.8 million apps today, while developers have made more than $ 3 billion in a composed of those apps on a third of 2019.
“Epic Apple wants to reach customers lost inside walled garden ‘
Epic has been on their way back to the utility’s App Store, Apple’s counsel argued, saying that the company’s fortnito hit the $ 750 million he made in iOS alone.
It also stressed that the price has gone to developers and lowered the share of the revenue for subscriptions (after the first year) seems small business. (Epic appears that the company’s share register in the first place a plan start receiving the price of the hike.)
The Epic tried to focus on Apple’s app portray the other side as a single-brand market.
“Now everything’s right Epic part of its ability to define a relevant market is all reasonable substitutes,” said Apple’s plan.
Apple’s servants, economic, once the FTC’s Bureau of Economics Francine Lafontaine, PhD, was quoted as saying the proposed single-brand aftermarket apps in App Store of all kinds in a way that is too broad, and too narrow for others.
What place is there so that, if the definition of the LaFontaine Epic of any one of the market of the time consuming one another, are unlikely to substitute the app – from the fortnito app is the app for the necessity of competing with the starbucks – if you are likely to happen, he was replaced, however, narrow is the way for it.
To bolster the “too narrow” point Apple plan noted that the four men were the iPhone, Xbox, the bar, the PC will not play the same game Need for Speed against one another, but the Epic in the market definition does not mean three of those who does not count which refers to the view of the forum.
As mentioned above, Apple cited for his servants economist who determined that removing the cause of the app through the Google fortnito game play added to the new User Account in any other platform to insert themselves into various platforms are competing with one another in the same market.
Apple’s design and warned that the Epic victory he wants to be the “other ecosystems may fall,” saying that what is to distinguish the app from the console manufacturers such as Microsoft, Nintendo, and Sony, given that they all charge the same cut and stop sideloading to rival programs or in hardware stores.
“Epic is going to sell the greatest risk to the court, which is the idea that consumers would be better off if they had their way Epic:” Apple’s counsel concluded. “Nothing can be further from the truth. Epic shuts out the world where Apple is another company. And it’s asking the court to make a big bet that the world is a better world than the one we live in. It does not exist.
“To lorem and developers will have less security, less privacy, less reliability, quality becomes less and less choice. This is the very thing that the antitrust laws are designed to protect search [against]”.