AirPods Overwhelmingly Dominate Global Wireless Headset Market

AirPods held a disproportionately giant share of the worldwide wi-fi headset market in 2020, in keeping with a brand new report by Strategy Analytics.

With gross sales of over 300 million models, the True Wireless Stereo (TWS) Bluetooth headset gross sales market grew by nearly 90 p.c final year. Apple’s ‌AirPods‌ personal nearly half of all the market, with the remainder being made up of numerous firms with individually small shares.

In spite of Apple’s dominance, Strategy Analytics notes that its lead is shrinking as competitors intensifies:

“Apple maintained a commanding lead within the TWS phase in 2020, however its commanding share is shrinking as competitors intensifies. Strong competitors is anticipated from Xiaomi, Samsung, and Huawei in 2021,” mentioned Ken Hyers, Director at Strategy Analytics. “The TWS headset market is already massively overcrowded and regardless of a powerful gross sales outlook, there’ll inevitably be consolidation within the years forward.”

It is anticipated that there’s nonetheless “loads of potential within the broader Bluetooth headset market,” as a consequence of low penetration and an set up base that continues to be small. According to Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, “lower than one in ten folks personal a Bluetooth headset globally, so there may be nonetheless vital room for development.” In addition to this, as distributors transfer away from bundling wired headsets with new smartphones, Strategy Analytics foresees appreciable development potential out there.

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