Apple announced a new option for its keynote WWDC21 through the mail app elements invisible to the user tracking blocks. The new feature improves the privacy mail accounts retained advertisers and data brokers tracking habit, as if reading the opening speech and user interaction, as clicking a link.
Elements invisible to track users’ habits; Apple Mail on the block feature, improving privacy.
Invisible tracking pixels and which are added to the e-mail your messages to check if the recipient reads the message, for example. In most cases, the image can not be seen by the message, that it is possible not only by the sender, but also a third party – such as whether the data network or broker.
When requested sends a message through the internet “open” sinking image of the tracker can know the IP address of the user. To prevent this, Apple presented “Until Mail Privacy.”
Apple device IP address can be told the real image of the invisible army, making it more users and advertisers to track – and able to cross-check information from the IP browsing history and other data collected anonymously.
The new privacy feature expected to be released in a future update for the Mail app.