2021. The OnePlus had a good start to the smartphone’s latest device better than expected quarterly figures were also positive in friendly territory. When these events, it is referred to the figures, the things which Jesus began before the year of the turnaround is much higher than the results of the change of either the reward of the strategic markets, and to release the range of Nord. But this is not going to end up on the dream of a large market share may be cannibalizing Oppo and OnePlus sister company?
Last week, he gave OnePlus scheduled to speak with some days Tuomas LampenThe head OnePlus Strategy in Europe. The first was the OnePlus the ‘positive results for Q1 2021 quarterly sales growth of the body 286 and the memory device 388 %% increase in revenue compared to Q1 2020.
As long as we are in the balance sheets of a thing, so that I have time to be the time of 2020-2021, and out of a desire to see, at least collectively, in the popular imagination, from the OnePlus, the gravity of which allows them to Oppo. Nonne haec ambitus ludius in Europae summo usque ad caput eius imaginem in foro positam ferire non sinit muri fictilis ex Oppo sit amet, quibus hoc quoque partem BBK catervam apellare vis?
The numbers do not lie …
The figures mentioned above and that obviously OnePlus has focused its communication are undeniably positive. However, they do not have to bear in mind that they are just numbers, percentages or concrete. A 300% increase compared to what? We do not know, and the smartphone market is still below 2019 parts, that is, pre-Covid 19, despite the hardships rebound, a nice moment at the end of 2020 is carrying over into Q1 2021.
According to a study done Counterpoint, April 27, OnePlus memory is still in growth of 85% in their market share in Europe to a 1% to 2% market share in Q1 2021 from the corresponding period in the year.
Proportionally similar increase in the numbers seemed to be the opposite from what went 3 for 6 %% market share, making it the largest smartphone manufacturer in Europe 4 over this time. However, it still lags far behind like Xiaomei, Apple, and especially for all.
The ranking of smartphone market share in terms of the manufacturers in Europe, Q1 2021 / © Research Counterpoint
Tuomas Lampen to explain to me OnePlus important, difference among these results dissecting war. Certainly, the most recently released Q1 tends to be reflected on the balance sheet and samples comprising 9 9 OnePlus The OnePlus then to 65% of total revenue in the memory. But growth also play a key role in the North saw a new range starting from last July are released OnePlus Nord (35% of revenue making up) in the explanation.
“We have not reached the level where we can proudly compete with other market giants. We have not reached the degree of maturity of the high-end market,” said head OnePlus last moment insecticide catalog and in general, the diversification + 1 + 10 on a portfolio of OnePlus war N which became a rite of passage for all of the device.
… but not the whole story
This “step-by-step war ‘as described Tuomas Lampen mixed reception it has yet to take root in spite of police or received from OnePlus OnePlus Band. As with accusations that he suffered from being re-BRANDED version of the sum of i Oppo of almost two feet like hands. the same OnePlus N100 cDNA clone, for which it is considered in the Oppo A53.
This is where Oppo cation, there is a limit. In my opinion, this will not come to me unless follies. It may last October to deny Charles Pei departure Pete Lau is being reassigned to oversee the Oppo and OnePlus and rebranding software updates from the North really poor examples of elements led to the apparent deterioration of society.
From the software updates, if, when the even of noble birth, and these are the things of Nord CNN had laid upon us is that was washed up a perfect storm, once upon a rock above the same, against the multitude of OnePlus is nothing more than a duplicate in diameter to be the opposite.
I’m not only playing the role of tech journalist Nostradamus, far from it. However, they appear to talk about ‘Oppo cation, “from 2021, in pure OnePlus follies. I say, nonsense, hogwash, because this is the reason!
Seriously, I want you to me, do not take offense at you with the knowledge of the smartphone market, but they do not warn you that a few of the basics of the mountain For which of you from the space of the yoke of those who do not; but was in the keeping of the latest developments. OnePlus brand is a satellite of the opposition, and under both BBK Electronics group. Historically, OnePlus is to Oppo Xiaomei’s tried to answer, which is 100% online business model disrupted when the smartphone market. I’ll let my fellow Tech is a member of the altar explain better than I can in the video below.
OnePlus is “sub-brand” in the first place, the duration of which is comprised industry insiders memory. We talk about “brand ambassadors” This is also where the uptake products of its brand image strong become more and more popular of courtesy. This in turn is Præclarissimo transforms an online-only platform in the market mainstream, making it an online there is really no equivalent to an affordable and Oppo like mistakes.
It’s only natural for the Oppo and OnePlus are beginning to overlap, and the two R & capabilities 500 brands associated with them. “A fantastic and beneficial opportunity,” Tuomas Lampen to being able to share resources with our R & 500 to see the face of the Giants. “
“In our city, we never expects to offer more products to be cheaper than the competition, which has made it impossible for us if our”. However, it is important immediately declares that “all our work without the side as the creation of our sale.”
Et apparent similes faciunt quaestionem de duabus relevance – dignum sit non habentem duos offerre simillima, quae simillima brands products ad pretium simillima? In other words, each day more and more mainstream, and to that brand into a full-fledged catalog and complete ecosystem, with no fix in OnePlus foot?
Personally, I think that a lot of the brand, if OnePlus of war, and wants to remain, and the expansion of the field: they are for the study of ditching, enthusiast of it, because, of itself it has to be of one’s own differences of the Oppo. What good would it do to the two torches with which BBK its sessions are to cannibalize him?
Even if it looks like a roll, but can be as long as they maintain a sufficiently distinct from that brand image. Fanboyism is the main catalyst for achieving success in the tech market, looking at whether Xiaomei iSheep Apple’s Mi fans.
What makes the company stand out clearly OnePlus? According to Tuomas Lampen, there are two elements of the key, and to the city for oxygen. The community aspect OnePlus’ is something that is very Oppo has less power, at least in Europe.
Oppo is one of the watch and ward, and the flagship stores of the French Open to the advertising space of the countries all over the world. OnePlus is the company that holds the goofy, boy technocentric start-up. “It’s our interactions, even with our members, we will listen and take into account their feedback.”
In the second column OnePlus’ independence According to Tuomas Lampen software. “Oxygen is the strongest of the elements, and by nearly 400 optimizations user feedback originates in the community element. Annual power user experience is the best it can deliver one.”
While this is a very divisive OXYGEN 11, take away some of what bursts forth from the ‘stock’ of the pure and a gift of his OnePlus OS prior versions, the current favorite of Android that seemed to me the skin. This is why, because of the rumors of wars; Now Hagar stands for hydrogen on being dropped in favor of the colors to me, is in the cognitive power are contained in OnePlus Sed vestibulum blandit nisl.
That, indeed, is so firmly that Tuomas Lampen in oxygen is important to be favorable in Europe. Anyway, the real question is not an oxygen so that it is absorbed, OnePlus the opposite, but that will end up as another OnePlus Oppo. And if that happens, it will not be of the world to this time, after he had OnePlus came to the massive loss recipes.